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Fitness on the go is the ground-breaking exercise

Fitness on the Go

Fitness on the Go

Fitness on the go is the ground-breaking exercise

Summary

Fitness on the go is the ground-breaking exercise and physical training company founded by well-known Canadian professional athlete Dan Mez. The Health and fitness on the Go consumer guarantee is simple “We deliver physical fitness”. In an advantageous beginning, Mez unleashed a fleet of SMART Cars across the city Vancouver location, sending licensed personal instructors straight to houses of those who longed for better health, but had little time to fit a trip to the health club into their schedules.

CONSULTING PROJECT

To prepare for a national function out and also to lay the foundation for franchising, Mez engaged Unsteady Egg Communications on agreement to review & spruce up:

Brand strategy
Company messaging
Rates method
Sales interaction
Client loyalty, retention and also recommendation programs
Marketing as well as partnership method
Advertising And Marketing as well as Public Relations planning
Promos intending and execution
Marketing collateral

holiday Promo

Stafford brought essential insights from his deal with tier-one brand names to the creation of brand-new Physical fitness on the move consumer messaging as well as the advancement as well as implementation of a bookended seasonal integrated advertising program titled Are You Guilt Free?

PROMOTION ELEMENTS

Stafford constructed the promotion and also partnerships, then carried out the campaign, which was sustained in the city Vancouver location by a cutting-edge advertising and marketing mix.

Collaboration: Purdy’s Chocolates, Canada’s premier chocolatier
Collaboration: 2 Seas wine, top import from South Africa
Panel Advertisements: over 100 top restaurant & bars (toilets).
Panel Ads: over 80 clinical centres and health centers (bathrooms).
Street Teams: 20,000 postcards distributed by street groups across metro Vancouver.
Mail Decrease: 40,000 postcards distributed by Canada Post to targeted postcodes.
Radio: committed imaginative and ad buy: Z95, JRFM.
Publish: committed creative and advertisement buy: Georgia Straight, Tri-City Information, Vancouver View publication.
Sponsored Material: feature short article in Vancouver View.
Flick theatre slides.
Public relationships initiative.
Microsite (sales funnel).

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Health And Fitness Town Collaboration.

One of Canada’s most successful health and fitness tools providers, Physical fitness Town solutions both the retail as well as business markets. Leveraging Dan Mez’s well-known partnership with Physical fitness Town co-owner Dai Manuel, Stafford built a cross-promotion and also cross-sales partnership featuring, high-impact in-store messaging.